We’ve been talking a lot about content here on the Magellan blog lately. It’s because content delivery is shifting before our very eyes. Up until recently, everyone — even the big players like Apple — relied on third party service providers to get their content to their customers.
Now, when I say content, I typically mean videos or music. We’re working with some entertainment companies to change the way the medium is delivered to consumers, as well as how those customers are accessing the data. For Apple, content means those awesome iOS updates that help your iPhone or iPad do more cool things.
A Shift in Strategy
In the past, Apple has used third-party content delivery network specialists like Akmai to handle the bulk of the traffic it gets when sending out an operating system update. But in September, the company tried a different tactic: it used its own in-house content delivery network to handle its iOS 8 traffic.
This is the first time that Apple has used its own content delivery network for a large-scale rollout (and it was a big one, too).
Massive Amounts of Data Being Processed
Why would Apple try to reinvent the wheel when CDN providers already have proven themselves reliable to handle Apple’s overload of data? The fact that the iOS downloads reached more than 3 terabits of bandwidth each second is a testament to the fact that Apple’s data and content delivery needs aren’t getting any smaller.
They are, in fact, exponentially growing, as is all data on the web. Studies tell us that by 2020, we’ll have around 1.7 megabytes of new information created every second — and that’s per human. All of them, around the globe. That’s a lot of data.
For companies like Apple — though it’s not a problem relegated to large media corporations — the question becomes about cost efficiencies. When you are delivering as much content as Apple does, it simply makes more fiscal sense to pull that delivery system in-house.
The CDN was completed in July, when it was tested out to handle just a portion of the operating system updates and content delivery. Word has it that iTunes and the App Store are still using Akmai and other Level 3 content delivery networks, but that Apple will phase that out as its proprietary CDN proves itself as an efficient and reliable tool.
The Perks of Having Your Own CDN
Apple isn’t the only media company to leverage its own resources for content delivery. Amazon and Google have had their own CDNs for years (in fact, Amazon sells its services to others).
But you don’t have to be a media mogul to get in on the action. Magellan’s M2 Server™ turns you into your own content delivery network, and helps you get your content to your customers without the middle man (or large cut of your revenues).
The benefits are many, for every sized business:
More control over the content and its delivery
Access to rich analytics
Lower price point to get your content in front of customers
And your customers benefit as well. They no longer are forced to consume content on a specific device (you buy a song on iTunes, and you can only listen to it on an Apple device). They now have the choice of which device to consume content on, and can switch from one to another.
We’re no longer relegated to specific devices for our content delivery or consumption. Tools like M2 put the power in your hands, not the big players. Take control back. Join the revolution.