Because you’ve had no choice but to distribute your digital content — be that video, music, writing, or other content — through existing channels like iTunes and Google Play, you’ve probably never given thought to how much better owning that content distribution network would be for your customers (not to mention for you).
First, think about what’s flawed in the existing setup. If your content is available on one operating system, only people who have that system can access it. So if you only distribute through iTunes, people with Android devices are left in the dark. There’s more time and financial cost to distributing your content across various networks.
Second, your customers are narrowed in where they can actually consume that content. Your customer can only play your video or music on a device that supports that delivery network. And your customers have to build their content consumption habits around which content they can access from which device. It’s not uncommon for consumers to own an iPad and an Android phone, and they’ve learned to switch between the two to consume media. Still, it’s not an ideal solution.
Magellan’s M2 Server™ is changing all this. Now you become the content delivery network, and your customers get better access to your content, wherever they want it. Magellan has deployed a technology and media delivery solution to web and mobile devices with its M2 and Matric™ development platforms for smartphones and tablets (iOS, Android and Windows, using a one-code base). These devices support your app, which acts as a delivery service for your content.
Here are the perks from your customers’ perspective.
They Can Access Your Content from Any Device
Essentially, you have an app that delivers content. That means once that app is downloaded, your customers can access whatever purchases they make from you on any device. Think about the Netflix app. If you install it on all your devices, you can access your movies on your XBox, television, tablet, and phone. It’s freedom of consumption. This is a boon for content junkies that want to devour your content across multiple devices.
They Pay Less
You already know how big a cut iTunes, Amazon, and Google Play take to get your content in front of their users. But we charge a lot less. So you can pocket the difference, or pass that savings on to your customers, making you the most popular spot to get affordable content in the mobile world.
They Get Nichified Content
If you specialize in drag racing videos, you can dominate that market. Your content doesn’t get lost in the sea of tons of other industries. Your users are fiercely loyal to your niche, and they know you deliver the content they want.
Customers Deliver Their Own Experience Analytics
With the big boys, you get zero access to the insightful analytics you really need to drive sales and deliver what customers want. But when you control the content, you can see who’s downloading what, which devices they’re using to access your content, and where they live. All of this data is invaluable in helping you develop further product development and sales strategies.
Customers Get Better Content from You
Once you understand what your customers are looking for in terms of the content you can deliver, you improve your product offering and give them more of what they want. With iTunes and other players, you do a lot of guessing based on sales numbers, but that doesn’t provide the whole story.
Owning the content delivery system puts you in charge, and helps you better connect with (and sell to) your customers.